Roll n Roaster

Problem:
RollnRoaster has an outdated and weak visual identity.

Insight:
RollnRoaster is a beloved Brooklyn staple for over 60 years; the customers are individuals and families that connect with the retro look.

Problem:
RollnRoaster has an outdated and weak visual identity.

Insight:
RollnRoaster is a beloved Brooklyn staple for over 60 years; the customers are individuals and families that connect with the retro look.

RollnRoaster introduces a new, more dynamic and clean branding, all while maintaining that same retro look and feel the customers love.

DOLLY

RollnRoasters beloved mascot; Her new uniform is inspired by the waitress uniforms from the 70's.

Keeping her signature blonde ponytail and red lip, Dolly got a makeover worthy of a true brooklyn girl.