Roll n Roaster
Not so fast fast food
Roll n Roaster
Not so fast fast food
Problem:
RollnRoaster has an outdated and weak visual identity.
Insight:
RollnRoaster is a beloved Brooklyn staple; the customers are individuals who have visited the resturant for decades or families that are passing their love of roast beef to their children.
Overview:
RollnRoaster introduces a refreshed branding, all while maintaining that same retro look and feel that the customers adore.
Not so fast fast food
Roll N Roaster is family, tied deeply into almost 60 years of memories, fueled in part by a memorable old commercial, the “Not So Fast” jingle; they take their time to make everything just right.

DOLLY
RollnRoasters beloved mascot; Her new uniform is inspired by the waitress uniforms from the 70's.
Keeping her signature blonde ponytail and red lip, Dolly got a makeover worthy of a true brooklyn girl.









Next Project
Next Project
Gaming & Entertainment
Best Buy
Drop in
Roll n Roaster
Not so fast fast food
Problem:
RollnRoaster has an outdated and weak visual identity.
Insight:
RollnRoaster is a beloved Brooklyn staple; the customers are individuals who have visited the resturant for decades or families that are passing their love of roast beef to their children.
Overview:
RollnRoaster introduces a refreshed branding, all while maintaining that same retro look and feel that the customers adore.
Not so fast fast food
Roll N Roaster is family, tied deeply into almost 60 years of memories, fueled in part by a memorable old commercial, the “Not So Fast” jingle; they take their time to make everything just right.

DOLLY
RollnRoasters beloved mascot; Her new uniform is inspired by the waitress uniforms from the 70's.
Keeping her signature blonde ponytail and red lip, Dolly got a makeover worthy of a true brooklyn girl.






Next Project
Gaming & Entertainment
Best Buy
Drop in