Best Buy
Drop In
Best Buy
Drop In
Challange:
Online shopping has replaced the thrill of in-store shopping.
Insight:
Today's consumers (especially gamers) are motivated by exploration and engaging content.
Solution:
Use FORTNITE to gamify the shopping experience by making shopping a mission.
DROP DAYS
Fortnites 100,000,000 monthly players all
know the games iconic suppy drops.
Best Buys connects with these players by
providing a gamefied shopping experience
within a world they already frequent.
Best buy introduces Drop Days, where they
bring the digital drop to the real world.
DROP DAYS
Fortnites 100,000,000 monthly players all know the games iconic
suppy drops.
Best Buys connects with these players by providing a gamefied
shopping experience within a
world they are already frequenting.
Best buy introduces Drop Days, where they bring the digital drop
to the real world.
DROP DAYS
In-Game Components
For a limited time, Best Buy brings back a fan-favorite location: Retail Row.
However, this time it has a Best Buy that players can interactert with, explore, and loot.
Along with the new location, new Best Buy themed items will become discoverable within the store, encouraging exploration
and simulating in-store shopping.
Gram
Best Buy's newest mascot, introduced in July 2024, is a holographic character named Gram.
Gram will lead players across Retail Row, and will become available as a fornite skin, unlockable through a battle pass.
Gram
Best Buy's newest mascot, introduced in July 2024, is
a holographic character
named Gram.
Gram will lead players across Retail Row, and will become available as a fornite skin, unlockable through a battle pass.
In-App
Within the Best Buy app, users
will be able to locate
real-world supply drops.
In-App
Within the Best Buy app, users will be able
to locate real-world supply drops.
The supply drops will have scannable QR codes, giving users in-game items and in-store discounts.
In-App
Within the Best Buy app, users
will be able to locate
real-world supply drops.
Next Project
Next Project
Typography & Illustration
Dracula
by Bram Stoker
Best Buy
Drop In
Challange:
Online shopping has replaced the thrill of in-store shopping.
Insight:
Today's consumers (especially gamers) are motivated by exploration and engaging content.
Solution:
Use FORTNITE to gamify the shopping experience by making shopping a mission.
Fortnites 100,000,000 monthly players all know the games iconic suppy drops.
Best Buys connects with these players
by providing a gamefied shopping experience within a world they already frequent.
Best buy introduces Drop Days:
where they bring the digital drop to
the real world.
DROP DAYS
In-Game Components
For a limited time, Best Buy brings back a fan-favorite location: Retail Row.
However, this time it has a Best Buy that players can interactert with, explore, and loot.
Along with the new location, new Best Buy themed items will become discoverable within the store, encouraging exploration
and simulating in-store shopping.
Gram
Best Buy's newest mascot,Gram, introduced in July 2024, is a holographic character.
Gram will become available as a
fornite skin, unlockable through the battle pass and will lead players across Retail Row.
In-App
Within the Best Buy app, users
will be able to locate
real-world supply drops.
In-App
Within the Best Buy app, users will be able
to locate real-world supply drops.
The supply drops will have scannable QR codes, giving users in-game items and in-store discounts.
Next Project
Typography & Illustration
Dracula
by Bram Stoker