Best Buy
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DROP DAYS
Fortnites 100,000,000 monthly players all
know the games iconic suppy drops.
Best Buys connects with these players by
providing a gamefied shopping experience
within a world they already frequent.
Best buy introduces Drop Days, where they
bring the digital drop to the real world.
DROP DAYS
Fortnites 100,000,000 monthly
players all know the games
iconic suppy drops.
Best Buys connects with these players
by providing a gamefied shopping
experience within a world they
already frequent.
Best buy introduces Drop Days,
where they bring the digital drop
to the real world.
DROP DAYS
Fortnites 100,000,000 monthly players all know the games iconic
suppy drops.
Best Buys connects with these players by providing a gamefied
shopping experience within a
world they are already frequenting.
Best buy introduces Drop Days, where they bring the digital drop
to the real world.


In-Game Components
For a limited time, Best Buy brings back a fan-favorite location: Retail Row.
However, this time it has a Best Buy that players can interactert with, explore, and loot.
Along with the new location, new Best Buy themed items will become discoverable within the store, encouraging exploration
and simulating in-store shopping.
In-Game Components
For a limited time, Best Buy brings back a fan-favorite location: Retail Row.
However, this time it has a Best Buy that players can interactert with, explore, and loot.
Along with the new location, new Best Buy themed items will become discoverable within the store, encouraging exploration
and simulating in-store shopping.











Gram
Best Buy's newest mascot, introduced in July 2024, is a holographic character named Gram.
Gram will lead players across Retail Row, and will become available as a fornite skin, unlockable through a battle pass.
Gram
Best Buy's newest mascot,Gram, introduced in July 2024, is a holographic character.
Gram will become available as a
fornite skin, unlockable through the battle pass and will lead players across Retail Row.
Gram
Best Buy's newest mascot, introduced in July 2024, is
a holographic character
named Gram.
Gram will lead players across Retail Row, and will become available as a fornite skin, unlockable through a battle pass.

In-App
Within the Best Buy app, users
will be able to locate
real-world supply drops.
In-App
Within the Best Buy app, users will be able
to locate real-world supply drops.
The supply drops will have scannable QR codes, giving users in-game items and in-store discounts.
In-App
Within the Best Buy app, users
will be able to locate
real-world supply drops.
