Georgia
Take a Chance
Georgia
Take a Chance
Problem:
Georgia is a small and often overlooked country, overshadowed by larger and more familiar travel destinations.
Insight:
What travelers do not realize is that Georgia contains nearly every climate and landscape within one compact country, offering year round experiences for every type of traveler, from food lovers to adventure seekers.
Overview:
Position Georgia as the world’s most unexpectedly diverse destination, where visitors can experience multiple worlds in a single trip.
Take a chance
We speak to the emotional truth of Georgia: most travelers don't know it. Those who visit, discover a country packed with every climate, every landscape, and every kind of adventure; All year around. The tagline encourages people to push past the unfamiliar and uncover a destination that rewards them far beyond their expectations.
Grapes and Grapevines
Grapes are the most prominant symbol of Georgian culture.
Georgia is widely considered the "cradle of wine," with winemaking traditions dating back over 8,000 years, making it the birthplace of wine.
According to tradition, the cross used by Saint Nino to convert Georgia to Christianity was made from grapevine wood.
Even the Georgian alphabet letterforms are inspired by grapevines.
The 7 petal flower
This flower is inspired by the borjgali. Borjgali is an ancient Georgian symbol of the Sun and eternity often depicted with seven rotating wings.
The seven wings are often said to symbolize the continuity between the past, present, and future. Historically, it has been used as an apotropaic symbol, meaning it was thought to have protective qualities.
The Borjgali appears on everything from national emblems and currency to merchandise, reflecting its deep connection to Georgian heritage.
The 7 petal flower
This flower is inspired by the borjgali. Borjgali is an ancient Georgian symbol of the Sun and eternity often depicted with seven rotating wings.
The seven wings are often said to symbolize the continuity between the past, present, and future. Historically, it has been used as an apotropaic symbol, meaning it was thought to have protective qualities. The Borjgali appears on everything from national emblems and currency to merchandise, reflecting its deep connection to Georgian heritage.
Color to Region Mapping
Kakheti: Known for their wine and vinyards
Adjara: Bright, coastal, energetic nightlife.
Kvemo Kartli: Warm, bold, sun baked land.
Guria: Soft, musical, warm people and breezy landscapes.
Shida Kartli: Earthy, neutral, wide plains with ancient sites.
Svaneti: Cold mountain rivers and glacial air
Samegrelo: Swamp forests, cool rivers, deep lush greens.
Imereti: Bright fertile landscapes with mythological history.
Samegrelo: Dense forests, deep valleys, dramatic cliffs.
Tbilisi: A capital that glows against dark mountain silhouettes.
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Food & DRink
Roll n Roaster
Not so fast fast food
Georgia
Take a Chance
Problem:
Georgia is a small and often overlooked country, overshadowed by larger and more familiar travel destinations.
Insight:
What travelers do not realize is that Georgia contains nearly every climate and landscape within one compact country, offering year round experiences for every type of traveler, from food lovers to adventure seekers.
Overview:
Position Georgia as the world’s most unexpectedly diverse destination, where visitors can experience multiple worlds in a single trip.
Take a chance
We speak to the emotional truth of Georgia: most travelers don't know it. Those who visit, discover a country packed with every climate, every landscape, and every kind of adventure; All year around. The tagline encourages people to push past the unfamiliar and uncover a destination that rewards them far beyond their expectations.
Grapes and Grapevines
Grapes are the most prominant symbol of Georgian culture.
Georgia is widely considered the "cradle of wine," with winemaking traditions dating back over 8,000 years, making it the birthplace of wine.
According to tradition, the cross used by Saint Nino to convert Georgia to Christianity was made from grapevine wood.
Even the Georgian alphabet letterforms are inspired by grapevines.
The 7 petal flower
This flower is inspired by the borjgali. Borjgali is an ancient Georgian symbol of the Sun and eternity often depicted with seven rotating wings.
The seven wings are often said to symbolize the continuity between the past, present, and future. Historically, it has been used as an apotropaic symbol, meaning it was thought to have protective qualities. The Borjgali appears on everything from national emblems and currency to merchandise, reflecting its deep connection to Georgian heritage.
Color to Region Mapping
Kakheti: Known for wine.
Adjara: Coastal, Energetic nightlife.
Kvemo Kartli: Sun baked land.
Guria: Soft, musical, and breezy.
Shida Kartli: Earthy ancient sites.
Svaneti: Cold glacial land.
Samegrelo: Lush jungle forests.
Imereti: Historic and mythological.
Samegrelo: Dense, deep, dramatic.
Tbilisi: A capital that glows
Next Project
Food & DRink
Roll n Roaster
Not so fast fast food