Challange:
How can we make Coca-Cola Zero suger ubiquitous with food culture?
Insight:
Gen Z is drinking historically less than previous generations,
Zero Regrets
“What should we eat?”
Going out comes with a different kind of peer presssure today; so Coke Zero Introduced a limited edition ZERO REGRETS can. It comes with a figdet ring style roulette wheel, printed with 20 cusine types. Coke Zero Sugar goes perfectly with it all.
Inside delivery apps, Zero Regrets Recommended shows you the perfect Coke Zero Sugar flavor, and Zero Regrets Reviews made every meal shareable and reliable.
