Museum of the City of New York
We are New York
Museum of the City of New York
We are New York
Problem:
The Museum of the City of New York's visual identity doesn’t reflect the color and depth found within the museum’s exhibits, events, and collections.
Insight:
MCNY is a cultural institution that educates, inspires, and strengthens cultural identities.
Overview:
The rebrand for the Museum of the City of New York (MCNY) aims to create a dynamic and cohesive visual identity, positioning the museum as a leading voice in preserving and interpreting the cultural and historical narratives of New York City.
We are New York
They foster understanding of the distinctive nature of urban life in the world’s most influential city. It engages visitors by celebrating, documenting, and interpreting the city’s past, present, and future.
BUILDING BLOCKS
This logo symbolizes the literal and metaphorical foundations of the city; Its growth and progess.
The open box invites us in, leaving space for
us to add our own block.
BUILDING BLOCKS
This logo symbolizes the literal and metaphorical foundations of the city; Its growth and progess.
The open box invites
us in, leaving space for us
to add our own block.
PATTERN DYNAMIC LANGUAGE
A dynamic logo system was developed to adapt across the museum’s core categories of exhibitions, education, events, and community, ensuring both consistency and distinction.
EXHIBITIONS: Aisles
EVENTS: Movement inspired by rows of people in a crowd
EDUCATION: Upward steps; symbolizing progression
COMMUNITY: Finger-like interlocking
MAIN PATTERN: Top and bottom connect, symbolizing the past and present combining and moving forward
Next Project
Next Project
Typography & Illustration
Little Dreamer
Keep on dreaming
Museum of the City of New York
We are New York
Problem:
The Museum of the City of New York's visual identity doesn’t reflect the color and depth found within the museum’s exhibits, events, and collections.
Insight:
MCNY is a cultural institution that educates, inspires, and strengthens cultural identities.
Overview:
The rebrand for the Museum of the City of New York (MCNY) aims to create a dynamic and cohesive visual identity, positioning the museum as a leading voice in preserving and interpreting the cultural and historical narratives of New York City.
We are New York
They foster understanding of the distinctive nature of urban life in the world’s most influential city. It engages visitors by celebrating, documenting, and interpreting the city’s past, present, and future.
BUILDING BLOCKS
This logo symbolizes the literal and metaphorical foundations of the city; Its growth and progess.
The open box invites us in, leaving space for
us to add our own block.
PATTERN DYNAMIC LANGUAGE
EXHIBITIONS: Moving aisles
EVENTS: Movement inspired by rows of people in a crowd
EDUCATION: Upward steps; symbolizing progression
COMMUNITY: Finger-like interlocking
MAIN LOGO PATTERN: Top and bottom connect, symbolizing the past and present combining and moving forward
Next Project
Typography & Illustration
Little Dreamer
Keep on dreaming