MCNY

Museum of the City of New York

Problem:
The Museum of the City of New York's visual identity doesn’t reflect the color and depth found within the museum’s exhibits, events, and collections.

Insight:
MCNY is a cultural institution that educates, inspires, and strengthens cultural identities.

Overview:

The rebrand for the Museum of the City of New York (MCNY) aims to create a dynamic and cohesive visual identity, positioning the museum as a leading voice in preserving and interpreting the cultural and historical narratives of New York City.

We are New York

They foster understanding of the distinctive nature of urban life in the world’s most influential city. It engages visitors by celebrating, documenting, and interpreting the city’s past, present, and future.

BUILDING BLOCKS

This logo symbolizes the literal and metaphorical foundations of the city; Its growth and progess.

The different colors symbolize the diverse groups that fit together to create New York.

The open box invites us in, leaving space for
us to add our own block.

BUILDING BLOCKS

This logo symbolizes the literal and metaphorical foundations of the city; Its growth and progess.

The different colors symbolize the diverse groups that fit together to create New York.

The open box invites
us in, leaving space for us
to add our own block.

BUILDING BLOCKS

This logo symbolizes the literal and metaphorical foundations of the city; Its growth and progess.

The different colors symbolize the diverse groups that fit together to create New York.

The open box invites us in, leaving space for
us to add our own block.