Problem:
The visual identity doesn’t reflect New York City's color and depth found in the museum’s exhibits, events, and collections.
Insight:
MCNY is a cultural institution that educates, inspires, and strengthens cultural identities.
Overview:
The rebrand for the Museum of the City of New York (MCNY) aims to create a dynamic and cohesive visual identity, positioning the museum as a leading voice in preserving and interpreting the cultural and historical narratives of New York City.
We are New York
They foster understanding of the distinctive nature of urban life in the world’s most influential city. It engages visitors by celebrating, documenting, and interpreting the city’s past, present, and future.
